After Ofcom’s report showcasing the actual speeds of broadband, Virgin have stated that they aim to promise the speed of internet connection in all packages. Virgin, who topped the poll by attaining 80per cent of promised broadband package speeds, said that they will no longer distract customers from the actual speed of subscribed connection.
Whilst Virgin topped the poll, this was largely due to an expansive fibre optics network across Britain. In addition to maintaining broadband speeds, they say that they are keen to ensure speeds for those outside its cable coverage. This includes offering ADSL2+ for those who are not in fibre optic areas.
In a statement from the company they said “Future marketing for all Virgin Media’s broadband products will feature a maximum ‘up to’ speed claim where the company can demonstrate that a customer’s connection is technically capable of supporting a particular speed (for example, using fibre optic broadband); otherwise it will clearly state we will guarantee customers ‘the fastest broadband we can give you,’ up to the limits of the broadband technology available.”
Virgin Media’s managing director for National Broadband Graeme Oxby said “Our new speed promise demonstrates we are putting our money where our mouth is. We’ve upgraded our National broadband service with the latest superfast technology, meaning our customers can now benefit from faster speeds at no extra cost and with the launch of our phone-line service, we’re able to save customers even more money on bundled services.”
