Virgin Media has announced that Eurosport is the latest channel to be incorporated into their HD service. Providing a simulcast version of the normal cable channel, the company reported that whilst not all broadcasting entertainment would be in HD, they were aiming to provide as much HD content as possible.
As HD services become increasingly present on a wide range of cable services, competition has led companies to gather more and more hi-def content to attract customers. And Virgin is no different, explaining that customers with Eurosport HD would be able to enjoy the French Open Tennis, Tour de France, the World Touring Car Championships, Athletics European Championships and World Superbike rounds all in the highest possible clarity.
Whilst they still lag considerably behind Sky’s range of HD channels, the announcement brings Virgin’s hi-def count to eight channels. Their executive director of digital entertainment Cindy Rose explained “We’re really excited about the spring launch of Eurosport HD and the wider roll-out of several new HD channels for our customers in the coming months. With HD ready TVs now common in UK homes, the combination of HD channels as well as our pioneering TV on Demand service gives Virgin TV customers a huge range of HD programming with the unique flexibility to enjoy HD content whenever they want, at the touch of a button.”
The new addition to the Virgin package will be available for free to existing XL customers, and will launch early in the spring ahead of a number of popular sporting occasions.
