As Google continue seemingly to burst into every niche market possible, they have added another arrow to their bow against Microsoft. Revealing that they wish to challenge Microsoft’s traditional method of licensing software products such as Word and Excel, Google revealed that they are to create an online marketplace for software companies. This, like their own suite of free to use email, spreadsheets, and other applications, will allow company’s to feed their software to individuals over the web.
The method has worked well for Google who, in 2006 launched their Google suite’s which are now utilised by approximately 25 million people across the globe. Whilst Google offers a high-tech package for £33, the basic software is free to use and is used by over two million schools, government agencies and businesses.
Their latest move will see further pushes to make companies provide browser running software rather than downloading to hard drives and currently over 50 software developers have agreed to participate in the scheme which will see Google take a 20per cent cut of any sales made. Meanwhile the opening of Google’s Apps Marketplace see’s further efforts to thwart Microsoft’s power and marketplace share, as its rival internet search engine giant looks to bring modern, simplified processes of computing. Brining their own OS later this year, the company have widely revealed that there is no need to complicated software systems, when cloud computing can offer consumers all they need and more.
